Choosing a Production Company
When looking for a production company to produce infomercial advertisements, there are few tips that you need to bear in mind. If you want to have high chances of making the right decision, then see to it that you follow the tips that are discussed in the next lines.
Tip number 1. It is necessary to ask the production company you are planning to hire if they can present specific samples of the last 3 or 5 productions they’ve worked on without going beyond the budget. Then after, call the clients to be able to verify the results of every show.
Tip number 2. You need to figure out if the company does understand the industry you are in or not. This is vital because this is the only way that you can ensure that they are effectively communicating your message across your market. After all, would you be spoon-feeding an inexperienced and amateur production company or have the peace of mind that you’re with one who knows what they are doing?
Tip number 3. Say for example that you do liked a show they have made before, then make it a point that they will be using the same team who made it in your infomercial advertisement. Make sure that you get the team that had the biggest impact on production values and creativity.
Tip number 4. You have to be certain that no cameras will start to roll until you are satisfied with everything from casting of on-cam talent, narrator, final shooting script, style of music etc.
Tip number 5. See to it that the storyboards and the scripts have given you a detailed and clear sense to how the production will be edited and shot. This is a must to be able to avoid unwanted surprises. Prior to proceeding on the final editing of your program, insist on seeing first the offline edit or raw footage.
Tip number 6. It is necessary that the production company in question agreed to produce your infomercial advertisement on a flat fee basis and that the contract also has Not to Exceed clause. By doing so, you can guarantee that there are no hidden costs in the service they offer.
Tip number 7. It is imperative that you ask for some references from at least the last 5 productions. Anyone can get a hit every now and then but from the last productions, see how many clients were happy with the results.
You’ll be fine in hiring a production company to do your infomercial advertisements so long as you follow these tips.